Sep 13, 2021
Michael Payne has been referred to in media as the "Father of
Olympic Branding". Michael has been at the forefront of the sports
marketing industry for over thirty years – having led the global
marketing effort for the Olympic Movement for more than two
decades. He served as the IOC’s first ever Marketing and Broadcast
Rights Director and he has also acted as special advisor to Formula
1s former Chairman / CEO Bernie Ecclestone. Today, he runs his own
global strategic advisory group – Payne Sports Media Strategies,
serving a diverse group of clients and Boards. Michael has recently
gotten back from the Tokyo 2020 Olympic Games which is his 20th
Olympic Games.
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