Jun 24, 2024
Welcome to episode 154 of Sports Management Podcast.
Heidi Pellerano is the Chief
Commercial Officer, CONCACAF.
CONCACAF is The
Confederation of North, Central America and Caribbean Association
Football and is one of FIFA’s six continental confederations,
servicing 41 Member Associations. Heidi is an engineer, without a
traditional football background, but managed to take an executive
role within the sport.
We spoke about:
- Only working in male dominated industries
- Why you need a boxer mentality
- The structure of CONCACAF
- How CONCACAF is working towards World Cup 2026
- Her work for diversity
- How she invests in her knowledge
And much more!
WATCH ON YOUTUBE: https://youtu.be/kfJKZj8a-04
Timestamps:
00:00
Intro
01:30
What is CONCACAF Overview
03:07
World Cup 2026 and Market Dynamics
07:16
Partnerships and Commercial Strategy
09:03
Growth and Development of Football in the
Region
13:38
Women's Football and Diversity
24:08
Unity and Inclusivity in CONCACAF
32:59
Having a Boxer Mentality
41:06
Continuous Learning and Curiosity
48:56
Advice for Aspiring Sports Professionals
52:42
Outro
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