Feb 12, 2024
Welcome to episode 135 of Sports Management Podcast.
Nancy Hensley is a founding member of Mercury/13 - a pure play investor into women’s football. Nancy has a solid background in tech and has worked at companies like McDonalds and IBM. With her extensive background, she is bringing a lot of knowledge and experience to Mercury/13. She is also an avid advocate for transformative change in the sports arena.
We spoke about:
- The reason behind the name "Mercury/13"
- Nancy's learnings from 2 decades at IBM
- Her very first job
- AI and data in sports
- Women and STEM studies
- Women's football
And
much more!
WATCH ON YOUTUBE: https://youtu.be/4kAjP_1qgtE
Timestamps:
00:00
Intro
01:36 Mercury/13
03:20
Using Tech at Mercury/13
04:15 Data & AI Can Optimize Women's Sports
10:41 Mercury/13's Diligence Approach
13:28 Can Analytics Go Too Far?
14:43 Sports Betting
16:37 The Name "Mercury/13"
19:32 The Business of Women's Football
22:03 Commercial Opportunities
27:30 Nancy's First Job
32:00 Getting Women Into STEM
37:05 Bumps On the Road
39:02 Outro
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