Feb 5, 2024
Welcome to episode 134 of Sports Management Podcast.
Jordan Gardner is the former CEO & chairman of the board for the Danish soccer team FC Helsingør and a consultant to the Twenty First Group. He is considered one of the best football executives in the world and in this episode we spoke about:
- Why is multi-club ownership is the future of football
- Choosing to invest in FC Helsingör
- Being a minority owner of Swansea City Football Club
- ow much say a minority owner has
- His opinion about the Saudi Pro League?
- Leveraging data in football clubs
- Why European clubs are attractive to American investors
And much more!
WATCH ON YOUTUBE: https://youtu.be/_IpsztZD-cI
Time stamps:
00:00 Intro
02:49 Why Americans Invest in European Clubs
05:23 Multi-club Ownership in Soccer
08:37 Commercial Opportunities
13:00 Investing in FC Helsingør
18:40 Pros and Cons with European Clubs
22:23 Saudi Pro League
24:07 Jordan’s Background
27:54 Being a Minority Owner
31:40 Jordan’s Best Advice
35:00 Jordan’s Leadership Qualities
37:22 Outro
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